ADP (ADS,ADA,ADC) - 2 Years Program
Welcome to our ADP (ADS, ADA, ADC) program! This comprehensive program, affiliated with GCUF (Government College University Faisalabad), is designed to equip students with the necessary skills and knowledge in the field of advertising, digital arts, and communication. With a focus on creativity, strategy, and digital media, our program prepares students for a successful career in the dynamic advertising industry
Course Detail
Our ADP (ADS, ADA, ADC) program is a two-year intensive program that covers a wide range of topics related to advertising and digital arts. The program combines theoretical knowledge with practical skills to ensure students gain a holistic understanding of the industry. Through a combination of lectures, workshops, and hands-on projects, students will learn how to develop effective advertising campaigns, create compelling visual content and utilize digital platforms to reach target audiences.
Course Outline
- Introduction to Advertising: Understanding the fundamentals of advertising, its history, and its role in the modern business landscape.
- Creative Thinking and Concept Development: Exploring innovative approaches to generate creative ideas and develop compelling advertising concepts.
- Copywriting and Visual Communication: Mastering the art of crafting persuasive copy and creating visually appealing designs to communicate brand messages effectively.
- Branding and Strategy: Understanding the importance of branding in advertising and developing strategic campaigns that align with business objectives.
- Digital Marketing and Social Media: Exploring the various digital platforms and techniques used in modern advertising, including social media marketing, search engine optimization (SEO), and content marketing.
- Advertising Campaign Management: Learning how to plan, execute, and measure the success of advertising campaigns across different channels and mediums.
Eligibility
- A minimum of 45% marks are required at the intermediate level
- Proficiency in English language (verbal and written)
- Passion for advertising, creativity, and digital media
- Basic computer skills and familiarity with design software are preferred but not mandatory